Why hire a travel content creator?

The way people search for holidays and services is changing, fast. Google is losing traffic, and social media has become the primary platform for Gen Z and Millenials when planning and booking a holiday.

There are many stages to a booking journey, from initial inspiration, right down to choosing a hotel and a restaurant. Specialised travel content creators are able to identify the driving points behind the consumers choices, and can create content based on this.

We live in a visually driven world with dwindling concentration. Social-first travel content is one of the most powerful tools a brand can use to inspire, connect, and convert.

Whether you're a hotel, tourism board or travel brand, hiring a professional content creator ensures your story is told through the most engaging imagery and video that aligns with your brand’s identity.

A skilled content creator knows how to capture more than just a pretty picture, they create moments that evoke emotion, highlight unique experiences, and ultimately drive bookings and brand awareness.

Unlike traditional marketing agencies, content creators offer an authentic, agile, and social-first approach. With firsthand travel experience, an eye for aesthetics, and an understanding of what performs across platforms like Instagram, TikTok, and blogs, a content creator bridges the gap between your destination or product and your ideal audience. From scroll-stopping Reels to high-quality UGC and SEO-optimised blog content, creators deliver ready-to-use assets that help brands stand out in a saturated travel market.